What Spam Phone Calls Can Teach You About Scaling Your Transportation Business

Steele Roddick 2018-08-27 10:30:00
Steele Roddick on Aug 27 2018

Have you been receiving more spam calls than usual lately? Join the club.

In April, 3.4 billion robocalls were made in the US alone. A man in Florida selling timeshares made over 100 million calls before regulators caught up with him.

One man. 100 million calls. How is that even possible?

Robotic Process Automation (RPA)Robot-calls

Spam calls are on the rise because they can be done automatically. It’s just one example of a larger trend called Robotic Process Automation (RPA).

According to Investopedia, RPA “refers to software that can be easily programmed to do basic tasks across applications just as human workers do.”

In the case of spam calls, a NY Times article explains that “automated calls are increasing because they are cheap and easy to make. Robocallers can easily dial millions of consumers daily, experts say, at little cost.”

Using RPA, one man was able to make 100 million calls. Without it, even if each number took just ten seconds to dial, and he dialed nonstop 24 hours a day, seven days a week, 365 days a year, it still would’ve taken him over 30 years to complete that many calls!

That’s the power of Robotic Process Automation. It doesn’t matter how many times you have to do something if it takes zero seconds to do it. Zero times any number is still zero.

One Example of a Larger Trend

Robotic Process Automation (RPA) is increasingly common because it helps businesses scale. It turns ten second tasks into zero second tasks, so it doesn’t matter how many times it needs to be done.

Though the timeshare seller was scamming people (surprise, surprise), you can easily see why businesses are rapidly finding ways to use RPA for good instead of evil. It allows them to do things faster, more accurately, and at a lower cost than ever before.

How to Use RPA For Good in Your Back Office

The most straightforward way to take advantage of RPA in your back office is to get an automation engine or process server. This typically comes as part-and-parcel of a good document management or imaging system (like Synergize, our proprietary system).

With an automation engine, you’re able to do a variety of small tasks automatically, turning ten-second hassles into no-brainers.

For example, you can automate:

  • Most of the indexing process through OCR and lookups in your TMS
  • Posting transactions to your general ledger
  • Emailing invoices to customers
  • Sending collection reminders to customers
  • Retrieving documents for customer service and compliance requests
  • Creating driver files in your TMS from your recruiting and onboarding forms
  • Sending rate confirmations to customers
  • Cross-referencing POD values against info from BOLs or rate cons in your TMS
  • Downloading email attachments and indexing them based on information in the subject line
  • Moving documents from person to person through workflows

A lot of these things might not seem like they take up a lot of time. But when they happen over and over again, day after day, week after week, all that time adds up. And if you can eliminate it completely, why not do that?

When you’re trying to grow your business, all those seconds matter. If you want to index twice as many documents, send twice as many invoices and approve twice as many bills, you don’t want to have to hire twice as many people.

Using RPA is the solution. If you hire some software robots to do a lot of the work automatically, you can empower your people to do twice as much paperwork in the same amount of time.

You can take ten second tasks and turn them into zero second tasks, and save your staff from ever even having to think about them. This saves your staff from multitasking or switching between tasks so often (two things that hurt productivity).

Plus, with a reduced workload, your staff are able to be more proactive with improving customer service, address ongoing issues, and generally work on the business, instead of always in the business.

The result for you is greater economies of scale. You can complete more transactions, haul more loads, grow your revenue, and not have to worry about your back-office headcount ballooning.

That’s a Big Deal


Just ask Koch Logistics, who used our automation engine to double their transactions without hiring new back-office staff.


Or Challenger, who used our Inbox Monitoring tool to streamline their process and automate the collection of incoming email attachments.


Or Royal Trucking, who have added capacity without adding headcount and are invoicing 10X faster than they used to.
Or Sunset Logistics, who used automated and paperless billing to cut their invoicing time from 15 days to a matter of hours, while redeploying half their billing team to other tasks. 

Transportation and logistics companies across North America are embracing RPA because it helps them grow. You should too.

Besides, if you’re going to have to deal with the downside of RPA and endure spam calls all day long either way, you might as well be taking advantage of the upside of RPA to grow your business.

If you’re interested in learning more about how automation can help you grow your transportation or logistics business, watch this on-demand webinar! We outline how automation can help you overcome the most common obstacles to growth.

Watch Now: 5 Business Problems You Can Solve With an Imaging System and Workflow Automation


Steele Roddick

Steele Roddick is a Content Specialist at Microdea where he creates content that helps transportation companies drive their business forward. He’s endlessly fascinated by technology trends, chess, and discovering new places to travel with his wife.

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