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Freight News in Cartoons: February 11th Edition

Steele Roddick 2019-02-12 10:27:11
Steele Roddick on Feb 12 2019

In this week’s edition, digital brokerages make some waves, city transportation becomes more connected, and freight startups continue to make big announcements. To get future editions of Freight News in Cartoons sent directly to your inbox you can subscribe here.

Game Changers


The digital world continues to impact the physical world in interesting ways. According to the American Transportation Research Institute “between 1999-2017, e-commerce sales increased 3,000%, and now total more than 9% of total U.S. retail sales.”

Meanwhile, Convoy announced that 100% of the loads on its marketplace are now automatically being matched with trucks (at least in top markets), and Uber announced that drivers will now be able to rate warehouses and shipping facilities based on detention time, parking availability, onsite scales, and so forth.

Finally, FreightWaves kicked off a series of roadshows in anticipation of the Trucking Freight Futures marketplace, which is set to launch on March 29th.

Connected Cities


Customers in Denver will now be able to use their Uber app to see bus and train routes and schedules, as Uber vies to become the one-stop shop for city transportation. Meanwhile, Rynly, a Portland-based startup, is allowing anybody to become a parcel-delivery driver by simply signing into their app and picking up packages in their standard containers. The service mostly draws on the existing pools of Uber and Lyft drivers, but anybody can pick up and deliver a package.

Uber and Rynly are just two examples of how technology is changing how people and products move around cities. According to McKinsey analysis, a tech-enabled future transit system “could be cleaner, more convenient, and more efficient than the status quo, accommodating up to 30 percent more traffic while cutting travel time by 10 percent.”



In other startup-related news, FourKites raised $50 million in a Series C funding round, Ruckit has built a collaborative logistics platform for the heavy construction industry, Embark says its automated trucks travelled over 124,000 miles last year, and WorkHound has built a platform for increasing driver retention. Oh, and KeepTruckin hired Uber’s former senior director of product.

The digital world of websites, apps, and platforms continues to impact the physical world of people, trucks, and moving freight in weird and wonderful ways, doesn’t it?


Steele Roddick

Steele Roddick is a Content Specialist at Microdea where he creates content that helps transportation companies drive their business forward. He’s endlessly fascinated by technology trends, chess, and discovering new places to travel with his wife.

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