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Freight News in Cartoons: April 9th Edition

Steele Roddick 2019-04-09 10:57:09
Steele Roddick on Apr 09 2019

In this week’s edition, ELDs fail to save the world, some proof that there’s a first time for everything, and the AWS cloud just keeps getting bigger. To get future editions of Freight News in Cartoons sent directly to your inbox, subscribe here.

A reason to celebrate?


A recent study found that the ELD mandate hasn’t reduced crash rates in its first year of enforcement, and may even be encouraging speeding and risk taking as drivers attempt to stay on schedule with their HOS.

Little surprise then that the FMCSA is looking to add flexibility to the HOS rule, with a proposed change already in the works according to Transportation Secretary Elaine Chao.

Meanwhile at the annual TMC meeting, senior vice president of safety and risk management at Covenant Transport Services, Rick Reinoehl, talked about how Covenant has used technology to reduce rollovers and rear-end collisions, leading to a 23% reduction in DOT recordable accidents in the past couple years. “There is just no end to where technology is going to help us with our claims mitigation costs.”

One such technology is the Stoneridge MirrorEye camera system, which replaces rear-view mirrors with cameras and display screens to help “eliminate blind spots, solar glare, poor night visibility, fog, rain, dust, and ice.”

First time for everything


There was a number of firsts over the past few weeks. Lyft beat Uber in the race to go public, raising over $2 billion dollars in the process and attaining a market valuation somewhere in the neighbourhood of $24 billion. It will be even more interesting to see who is the first to start turning a profit.

Other firsts included: the first trade being executed on the Trucking Freight Futures, UPS completing their first drone delivery of medical samples, Convoy announcing automated bidding for carriers, and Nikola planning to open the most advanced fuel cell research lab in the world.



Finally, a few technology moves over the past couple weeks highlight what an interesting time it is to be an OEM.

Volkswagen is partnering with Amazon Web Services to create an industrial cloud capable of optimizing their global operations. Daimler Trucks took a majority stake in the self-driving technology company Torc Robotics, which should help with their plans to get Level 4 autonomous trucks on the road in the next decade. Acimoto unveiled their new electric, last-mile vehicle, the Deliverator, hoping to make a dent in the final-mile space by saving fleets money on fuel and maintenance. And Hino Trucks is hoping to grab a slice of the Class-8 market.

Though Class 8 truck orders were down 66% year-over-year in March, Fleet Advantage data shows that upgrading from a 2015 model to a 2020 can save a fleet $16,928 per-truck, in the first year alone.

With technology increasing safety, creating $24 billion dollar companies, and revolutionizing how OEMs do business, one thing is certain—there’s sure to be more interesting times ahead.


Steele Roddick

Steele Roddick is a Content Specialist at Microdea where he creates content that helps transportation companies drive their business forward. He’s endlessly fascinated by technology trends, chess, and discovering new places to travel with his wife.

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